Before the presidential elections, we have been approached by a British communications agency Zinc Network
who proposed the partnership. They referred to their work experience with public authorities in different countries. OPORA contacts have been provided to them in the Embassy of the United Kingdom. Initially, we were rather reserved to accept their help since we were not able to fully understand how lucky we were with the partner.
We underestimated their creative and professional approach, either. The outcome of our joint effort were 9 videos of social ads with explanations of election process procedures, such as changing the voting address, voter behavior at the polling station, and also the most widespread violations: bribery, administrative resource, issuing ballot papers without ID presentation. On the one hand, the videos turned out very creative, interesting, emotional, and informal. On the other hand, they were fully professional and of the highest quality. Some of the most popular videos are: